Pemberdayaan Industri Kreatif Masyarakat Kota Untuk Menunjang Pendapatan Usaha Mikro Kecil Dan Menengah (Umkm) Di Bandar Lampung

Abstract

Community empowerment through the development of creativity has a great opportunity for the welfare of society in the era of the creative industry. The development of the creative industry era provides opportunities as well as challenges for individuals and society to give birth to various creativity in various fields. As the center of economic growth, the city of Bandar Lampung has great potential for the development of creative industries. This is evidenced by the attention of the city government of Bandar Lampung through the empowerment program for the creative industry of the city community in supporting MSME income through the Lampung Province Tourism Office, the Bandar Lampung City Cooperative and MSME Service and the Bandar Lampung City Industrial Service.

This study uses a qualitative approach in general, namely research procedures that produce descriptive data in the form of written words. This study uses a theory about the role of government in empowering MSMEs. This study uses empowerment indicators from Sunyoto Usman (2013): financial assistance, infrastructure development, marketing facilities, social training, institutional strengthening. As well as analyzing what are the effects of social changes that occur on the empowerment of the creative industry of urban communities in supporting the income of MSMEs (small and medium enterprises) in Bandar Lampung.

The creative industry empowerment carried out in Bandar Lampung City is in line with the vision and mission of the Lampung Provincial Government in 2019-2024, namely developing creative industries in supporting MSME income through the development of creative industry centers through funding assistance programs, infrastructure development, marketing, social training. and institutional strengthening. With the creative industry empowerment program carried out in Bandar Lampung City, it has an effect on social changes such as increasing the income of MSME actors, increasing the skills and creativity of MSME actors, increasing the number of jobs for the people of Bandar Lampung City, the emergence of new creative industrial areas in Bandar Lampung City. , and increasing the number of tourists visiting the city of Bandar Lampung, as for the negative effects caused such as social changes to consumerism culture by the community.

In the current condition of the Covid-19 pandemic, the creative industry sector is expected to be able to provide a good alternative in providing solutions for the welfare of the community. This is because the creative industry sector has a very broad scope and can be carried out by people from various walks of life. These creative ideas and ideas can be poured into producing products and services that have economic value so that they can support the income of MSME actors.