Strategi Kelompok Sadar Wisata (Pokdarwis) dalam Pengembangan Pariwisata Berbasis Pemberdayaan Masyarakat di Kabupaten Tanggamus

Abstract

As time goes by, the tourism sector is one of the counted industry that has strong influence to the developing of area arround tourist destination. tanggamus regency has many potential naturals tourism that can improve the regional economy, such as way lalaan waterfall and terbaya beach. this research was conducted in Way Lalaan waterfall, Terbaya beach, and Tanggamus regency tourism office. The purpose of this study is to analyze and describe the strategies used by Kelompok Sadar Wisata (pokdarwis) in tourism development  base on community empowerment in tanggamus regency. The method of the research uses descriptive research type by qualitative approaching, collecting data by using interview, observation and documentation. data analysis techniques use data reduction and data presentation.

Base on the result of the study, there are four factors become basic on determine tourism developing strategy of Way Lalaan waterfall and Terbaya beach. The fourh factors are the strength, the weakness, opportunities and threats with the involvement of the community who aware of the tourism as the main actor of the tourism management  . The conclusion of this reseach is based on analysis of the four factors is generated 4 strategies of SO strategy, WO strategy, ST strategy and WT. The appropriate strategy used in those tourism sectors are SO strategy and WO strategy because both are effective for those tourism objects base on community.